Blackcat is well known for its range of high quality electronic accessories for cars, 2-wheelers and commercial vehicles. As part of their strategy of widening product portfolio, they have entered the competitive car air freshener market with a sub-brand RAPTURE. The product is launched in 6 nature inspired fragrance variants to start with. The fragrances have been handpicked to not just neutralise odours like cigarette, food etc., but also provide a soothing experience to the customer. Not surprisingly, the fragrances have been handpicked to resemble the fresh aroma of a misty mountain morning, or that of a relaxed beach holiday, among other ones.

Additionally, the product boasts of being 100% alcohol free. What this implies is that spilling a bit of this perfume on your car dashboard won’t leave an ugly mark! In line with the Blackcat philosophy, Rapture promises to provide high quality products at a price that won’t hurt your pocket. With the product still only launched as a pilot in test markets, it is drawing a huge positive response from trade circles and end users alike.

Blackcat, celebrating their 25th year anniversary, provides tyre inflators, mobile chargers for commercial vehicles, cars & 2-wheelers, automotive refrigerators, reverse-parking systems etc. The range is widely available at all major automobile dealerships, and online at Amazon, Flipkart and MyAutozone.in.